Building Recurring Revenue
As soon as you learn how to market and sell, you can become a millionaire, even a decamillionaire.
But to become a centimillionaire and beyond, you need something else.
You need to have all that work marketing and selling stick. You need it to stack. So that the size of your company is relative to the sales you do over a decade, not just what you sold last month.
There are only two ways to do this:
1. Make something people never stop buying: either a subscription (Netflix) recurring revenue, or something people come back to again and again on a predictable basis (Coca-cola) - aka re-occurring revenue.
2. Build a network of people who never stop selling. Think real estate brokerages. The people buying houses doesn’t recur per se, but recruiting agents who regularly sell X houses per month is the compounding component of the business.
If you have a physical product, all your nodes of distribution (ie. affiliates or retail stores) become the people that stack over time.
You need to solve for one. If you don’t, you’ll be stuck every month having to live hand to mouth.
And you’ll always be one bad advertising campaign or domain ban away from losing everything. No fun.
The cool thing about detailing is you can build both at once.
Recurring (Maintenance Lists) and re-occurring (Customers coming back)
“Sometimes you gotta go slow to go fast.”
It would be better to spend two years finding something that sticks than spend two years growing revenue through marketing, only to hit a plateau you can’t break through.
If you want our help figuring out a compounding vehicle for your business (we’ve designed them for loads), we just opened up more slots for some free 1-on-1 Calls. You can grab a seat below.
Otherwise, slay the day.
Leon
Cut-Throat Methods that actually work
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